I was speaking to a great group on Sensemaking today (Thanks Reggie and Tom for the invitation). One of the participants asked a great question, “How do we know/measure if we are making sense with the customer? It’s a fascinating question. I’d love your thoughts, but here are some […]
But how do we measure and track whether we are actually helping the customer make sense of what they are trying to achieve? How do we determine where the customer is in their buying process, and how we contribute best to helping them move through it?